Eddie Hearn: ‘The razzmatazz is important’ says boxing promoter

If US boxing promoter Don King came to define the art of braggadocio in promoting a world title fight, then Briton Eddie Hearn has taken the art of bravado and showmanship to a whole new level in the age of social media.

The subject of viral memes, champion of big-money fights and winner of record-breaking contracts,