Sakamoto Days Osaragi Metal Shirt . E.l.f. Beauty has expanded its collaboration with Roblox to become the first beauty brand to test real-world commerce on the virtual universe platform.In a statement, the beauty brand said the move would further its mission to bring the best beauty to every eye, lip and face, while continuing to engage with its “vibrant and growing Roblox community of over 12 million total visits and counting”.The initiative is powered by Walmart and includes the launch of a virtual kiosk within its immersive E.l.f. Up! experience on Roblox, where US visitors aged 13 and up can purchase a Roblox-exclusive limited-edition physical product, an E.l.f. Up! Pets Hoodie celebrating the brand’s cruelty-free commitment.In addition, E.l.f. is donating 50,000 US dollars to the Humane Society of the United States.Other physical products available include E.l.f.’s vegan and cruelty-free lip and SPF products. Users who purchase these items through the virtual kiosk will receive a “virtual twin” – a corresponding digital item for use on Roblox.Kory Marchisotto, chief marketing officer at E.l.f. Beauty, said: “E.l.f. Up! has been lightning in a bottle since day one and continues to surpass all expectations, especially among our Gen Z community.
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