Mookie Betts Not Like Markus T-Shirt . Another area is the amount of water used during the washing stage of denim. Ba&sh has already implemented reduction water plans and for its SS24 collection, it used 97 percent organic cotton, which required 20 percent less water than conventional cotton. In the same collection, 79 percent of the denim used was washed in an environmentally responsible way and 79 percent had a low EIM (Environmental Impact Measuring) score. This means that, when it is washed it requires less than a minimum of 22.5 litres of water, compared with the average 90 litres needed for other denim. The aim for 2025 is for the brand to achieve an average EIM score of between 0 and 33 for all denim.In addition, the brand is also mapping its denim-washing facilities and carrying out environmental audits. In 2023, 60 percent of the washing facilities had a valid environmental audit according to the requirements specified by Ba&sh. By 2027, it is aiming for 50 percent of its level 2 partners (washing facilities, dyeing facilities) to have an environmental audit that meets its requirements.
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