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House Of Victory The Place To Be Time To Win USC Trojans NIL Collective Of USC Athletics T-shirt . Denim specialist Wrangler has unveiled a new collection of women’s jeans designed by an all-female design team and utilising new fit technology.Dubbed ‘Bespoke’, the line consists of three cuts – bootcut, skinny and flare – and puts to use information and preferences of women themselves, who Wrangler said they asked as part of research helping to formulate the designs.These desired qualities included tailored fits, stretch denim and no waist gaps, all of which the brand said it was able to cater to through the integration of fit technology that provides the wearer with stretch and shape retention.Other features involve a four-piece contour waistband, addressing waist gaps and ensuring the band sits well on different body types, and Wrangler’s “exclusive yoke-over-bod construction and angled back pockets”, which it said help lift, shape and highlight curves.In a release, vice president of global design at Wrangler, Vivian Rivetti, said: “There has been a long-standing demand among female consumers for jeans that cater to diverse needs and body types.“The Bespoke collection sets a new standard in the denim space, emphasising inclusivity and comfort with styles that honour women of every shape and size. This line is uniquely designed to inspire confidence in women everywhere.”To promote the Bespoke line, which is now available to shop on Wrangler’s website and in select global retailers, the brand released a campaign fronted by four of its female employees, each sporting one of the aforementioned cuts.

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House Of Victory The Place To Be Time To Win USC Trojans NIL Collective Of USC Athletics T-shirt . Culture resale marketplace StockX has published its latest trend report, ‘The State of Resale’, in which it has unearthed new details and data on the secondary sneaker and streetwear market. The information, which has been collated from global sales data over the seven months of 2024 and compared to the same period last year, exhibits shifting consumer preferences and purchasing power, according to the platform’s CEO Scott Cutler.Commenting on the results in a release, Cutler noted that there had been “dramatic changes in the brand landscape” which were driving “substantial market shifts in the marketplace”. He added: “The inspiration and innovation coming out of many ‘challenger’ brands is changing market share and preference from the traditional leaders in the resale marketplace, creating exciting opportunities for consumers.”One thing StockX makes clear is that the “sneaker resale market isn’t dead”. This is shown in a diversified portfolio of brands that take up the top spots for year-on-year growth in the report, including Asics, which saw a 589 percent increase; Adidas, up 88 percent; and Yeezy, up 23 percent.Addressing the presence of Kayne West’s controversial Yeezy label, StockX said the brand’s inclusion in the top spots showed the “complexities of shopping behaviour, where virtue signalling falls to the wayside, in favour of cultural clout”. The brand’s apparel also shot up in popularity, seeing an increase of 197 percent in YoY growth.Meanwhile, for Nike and Jordan, two brands that typically dominate the hot seat, market share has dropped 11 and 12 percent, respectively. The Nike Dunk silhouette, in particular, took a notable hit, dipping in popularity as trades fell 41 percent YoY.In the way of apparel, it appeared that newer names were on the verge of taking over this year, with the usual streetwear giants, Supreme and BAPE, dropping in trades and thus making way for emerging brands. Fear of God was among these, with an 18 percent spike in popularity putting it firmly on the map, an uptick that has largely been driven by its Essentials line.