American casualwear brand Chubbies Hivemind I Love TV T-shirt . which describes itself as the weekend-centric lifestyle apparel brand within the Solo Brands portfolio, is launching licensed NFL apparel with San Francisco 49ers tight end George Kittle as creative director.In a statement, Chubbies said it is expansion into sports-inspired apparel with the NFL will be led by Kittle, who will serve as a brand ambassador, lead design efforts and drive its strategy for its NFL apparel collections as creative director of football.The move expands Chubbies relationship with Kittle, who signed a partnership deal with the casual lifestyle brand in January 2023 as a brand partner and collaborator. He has released two collections featuring sports shorts, graphic tees, polos, and swim trunks.Commenting on the new role, Kittle said: “I’ve loved every moment of working with Chubbies over the past two years and am thrilled to take on this additional new role.
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