Long gone are the days when big names like Guns Palm Retro Hawaiian Shirt . Karl Lagerfeld and Jil Sander represented ‘German design’ at international fashion weeks. Things seemed a little quiet around ‘the Germans’ for some time now, but a new generation is finally seeking the international spotlight.Fashion labels such as GmbH and Ottolinger have already conquered the big stages with their mix of sporty streetwear, playing with silhouettes and gender norms. But even lesser-known brands are taking their first steps outside of Germany under the banner of “Neudeutsch”.Most of them feel at home in the German capital – helped by the fact that Berlin Fashion Week, like the local techno scene, is gaining international popularity – but new names are also emerging from other regions, united by their differences. They no longer play by the old rules, experiment with new forms and work more sustainably – without explicitly profiling themselves on this.Political themes such as self-determination and the definition of home come together with individuality and an own aesthetic, which break open the boundaries of “German fashion” and make it more accessible to different sections of the population. Young labels such as Kitschy Couture, Marie Lueder, Marke and SF10G are just a few names that demonstrate the potential and are not only active internationally, but also attract the fashion world to Berlin Fashion Week.
Guns Palm Retro Hawaiian Shirt, hoodie, sweater, longsleeve and ladies t-shirt



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