Ghostface Killah More Fish Shirt . Ralph Lauren will return to New York Fashion Week this year, opening the event with a show in the upscale coasting enclave the Hamptons on 5 September.“The Hamptons is more than a place. It’s a natural world of endless blue skies, the ocean, green fields, and white fences, rusticity and elegance with a quality of light that drew artists here decades ago. It has been home, my refuge and always an inspiration,” Mr Lauren said in a statement. The family owns a home on Montauk, and Mr Lauren has spent considerable time in the area.The Ralph Lauren brand, an icon of American luxury, likely opted to show in the Hampton’s as part of a calculated brand positioning exercise. The Hamptons, long synonymous with old-money leisure and a particular breed of American luxury, has been integral to Ralph Lauren’s brand DNA since its inception.
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