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Important Float X Chillest Shirt . buyers such as Eshaan Dhingra from the London luxury fashion retailer LN-CC were also recently at Berlin Fashion Week. He sees great potential for German brands on the international market, he explains in an interview. In addition to GmbH and Lueder, he also counts Sia Arnika among his highlights of the fashion week. “I see great potential for German brands on the international market. Especially in Berlin, there is a strong aesthetic and a certain feeling that is closely connected to the brands that call this city their home.”For Berlin Fashion Week, however, he sees difficulties in competing with the major fashion metropolises, because buyers and press representatives have to get by with smaller travel budgets and travel less. His visit to Berlin was therefore only made possible by the FCG and the fashion week, which showed him the potential that lies dormant in Germany.However, the German fashion association not only brings its international network to Berlin, but also ensures, together with the Senate, that Berlin brands in particular network internationally. For example, since last year, the FCG has been organising delegation trips for local brands to New York – and from 2025 also to Seoul – to network with local industry representatives and promote the expansion of the brands.

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Float X Chillest Shirt . Neudeutsch is another format that is committed to presenting German designers internationally. The format, put together by trend expert Julian Daynov, presented itself for the first time in January at Pitti Uomo. After positive feedback at the menswear trade fair in Florence, the format, which presents brands based in Germany and wants to help them above all with their commercial growth, developed into a traveling concept.The second edition took place at the beginning of August at the CIFF fashion fair in Copenhagen, with even more brands. In the future, one wants to return to Florence, but also be present at other international trade fairs, says Daynov. For example, trade fair organisers from Asia have already contacted him. This will allow Neudeutsch to present its designers to a broad audience of “aesthetic decision-makers and business magnates” who can contribute to their commercial success.”It is very satisfying to see how some of the most influential incubators for truly great fashion businesses – trade shows like CIFF and Pitti Uomo – appreciate what contemporary German design brings to the global lifestyle retail market as a claim and aesthetic signature,” Daynov told FashionUnited. “Often seen as the ‘underdog’, it now enjoys the international attention and affirmation we could never really establish locally.”