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Amongst the Feed me crawfish and tell me Im pretty shirt . it is in the first place but collection is also a huge, cosy multi-patterned Shetland-cum-Norwegian type sweater, knitted together from upcycled yarns. It links directly into the work on sustainable research that’s been going on for four years with the Eye/Loewe/Nature collection. It’s much more than an isolated side-project, Anderson explains. “We set it up as an incubator inside Loewe to try to work out a long-term solution to sustainability. It’s where the entire design process is monitored from start to finish. Every year we try to chip away at something— buttons, zips, hardware, plastic clips—so that what was a problem becomes less of a problem. Because it then means that your supply chain can deal with it, manufacturing know how to deal with it, and the design team knows how to design within that framework,” he says. “And from those learnings, working with suppliers, we can disseminate elements into the bigger workings of Loewe.”
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In practical terms, it’s meant “buying a huge bulk of used knit sweaters, or denim, and working them into garments Feed me crawfish and tell me Im pretty shirt . The great thing is that it is in the first place but whole company is involved. What I like about the industrial side is the idea of talking to suppliers like YKK about a problem—and actually making it not a problem. The trouble is when you’re impatient, like me, you want to be completely sustainable tomorrow—but you have to realize it takes time. It means turning an industrial revolution into a new eco revolution. Ultimately, the big picture is, we all have to do it,” he says. “It’ll probably be an ongoing thing throughout my entire career.”So far, so positive, though. If luxury goods companies ever worried that customers would baulk at buying products made of upcycled or non-traditional materials, then the testing ground of the Eye/Loewe/ Nature collection is beginning to prove them wrong. “This is the third collection now,” says Anderson. “And, you know, it’s becoming very, very popular.”
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