This incubator initiative Bad Wolf Archives Beatrice Shirt . now celebrating a decade of empowering emerging talent, focuses on nurturing and propelling beauty brands across categories such as haircare, makeup, skincare, and fragrance.The 2025 Sephora Accelerate cohort includes Jade Beguelin and Sabrina Sadeghian of 4AM; Hye Young Kim of OliviaUmma; Merian O of Bounce Curl; Aziza El Wanni of The Potion Studio; Christal Alert of Tonal Cosmetics; Funmi Monet of Influxious; Fatema Raja and Navneet Kaur of Ruhveda; and lastly, Judy Koloko of The Steam Bar. Launched as a platform to equip underrepresented founders with the tools for success, the Accelerate program includes a six-month curriculum featuring mentorship, merchandising support, grants, and investor connections.
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