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It’s time to give thanks for all the little things.
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Product Description

. The MA student India Goodman discusses her ever-so-sustainable line, an approach which will clean up the beach. The aspiring founder shares her experience of balancing the new launch alongside her studies. Currently undertaking her MA in Entrepreneurship: Fashion & Creative Industries at the esteemed Condé Nast College of Fashion & Design in London, her time amongst seasoned industry experts has been groundbreaking in allowing her to permeate the fashion sphere.Cosied-up in the home office of her eclectic French country-style house in Clapham, we begin our chat over morning coffee and hair masks. “Outside my window, I can see my little garden, it’s right in my eye line. Hopefully the roses in our flower bed make it through all the rain”. An innate lover of the natural world, she shares how the great outdoors has forever held an integral grounding for her throughout her life, allowing her to ascertain equilibrium no matter the weather.

, hoodie, sweater, longsleeve and ladies t-shirt

Classic Women's T-shirt
Classic Women’s
Long Sleeved T-shirt
Long Sleeved
Unisex Sweatshirt
Unisex Sweatshirt
Unisex Hoodie
Unisex Hoodie
Classic Men's T-shirt
Classic Men’s
. “I’ve always loved surfing and being outside, embracing adventure and spontaneity. From childhood, I’ve wanted to replicate in my clothing the free-spiritedness of nature, the feelings it evoked, and the peace it brought me.” A key aspect of the formation behind Raw Potential was her time spent in Indonesia and Australia. Here she garnered a better understanding for how much need there is for eco-conscious beachwear. “When I was travelling, I found it funny how being by the sea and the beach puts you right at nature’s level, completely surrounded by it. I felt that I hadn’t seen any swimwear that truly replicated that feeling. In Indonesia, I saw so much discarded waste, and with the idea of what later became Raw Potential in my mind, I wondered if it was possible to turn it into tangible garments. The more I researched, the more passionate I became, and I started creating beautiful designs that replicated the beauty of nature while being made from discarded materials such as fishing nets and ocean plastics.”
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