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It’s My Birthday Cruise Men Women Kids Cruising Vacation Shirt . It’s time to put a new brand in the spotlight. As temperatures rise and the sun makes more of an appearance, a good bikini is a must-have for any summer wardrobe. But what if most bikini tops aren’t available in your size? Netherlands-based Charlotte van Oorschot experienced the same problem and started her own swimwear brand Via di Gioia as a remedy. FashionUnited spoke to Van Oorschot about the first collection, the brand’s signature and future plans.Van Oorschot has a background in fashion and psychology. She studied at the Amsterdam Fashion Institute (AMFI), but didn’t complete the course, instead opting to move into psychology. “However, I came to the conclusion that I wanted to go into fashion,” she noted. As such, Via di Gioia arose out of frustration. “Since my teenage years, I’ve always had a large cup size, but a small frame. I never fit into the standard ‘small, medium, large’ sizes and often a bikini top with cup sizes from A to D just wouldn’t work,” Van Oorschot said, noting this would lead her to specialist lingerie shops. “But there, bikinis for larger cup sizes are often designed for an older target group. They are very covering. I was looking for something that suited my age; a hipper design, fashionable and a bit sexier.” Via di Gioia is the answer to Van Oorschot’s frustration and offers stylish swimwear in a wide size range from A to G.

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It’s My Birthday Cruise Men Women Kids Cruising Vacation Shirt . Via di Gioia has launched with a collection consisting of three bikini sets that can be mixed and matched. “The collection offers multiple fits for the tops and bottoms, so women can always choose which fit best suits their body,” said Van Oorschot. There are three bikini tops; The Balcony, The Plunge and The Triangle, and four bottoms; the High Waist, The Brazilian and V-Shape show a bit more skin, and The Classic is a more traditional model.To achieve the right fits for her collection, Van Oorschot conducted market research: “It quickly became clear that women with larger cup sizes are looking for a bikini top that fits like a glove. The top must provide sufficient support and not feel constricting.” As such, Van Oorschot opted for a thicker fabric that felt soft and had a high stretch-retention. She also took a closer look at the lining. “This is often a thin fabric with some stretch, but it doesn’t offer any support. I choose to use the fabric from the outside of the bikini as lining as well. This provides extra support and a very good lift. In addition, the cups on the outside are fitted with a non-stretch mesh fabric.” Breasts often tend to fall to the sides. “Anyone wearing my bikini will notice that their breasts are automatically centred.” In short, the bikini top centres and lifts the breasts. The sturdy fabric also provides some compression. “Overall, that gives a very nice support.”