In a striking demonstration of marketing prowess during the 2024 Olympics, Nike has emerged as the clear leader in Earned Media Value (EMV), according to data from WeArisma, an earned media analytics platform Green Up Texas Rangers Shirt . The sportswear giant generated 238.8m dollars in EMV, outperforming high-end fashion houses Louis Vuitton and Dior.Nike’s success stemmed from its adept use of Olympic ambassadors and engagement with broader cultural narratives. Basketball icon LeBron James proved particularly valuable, contributing $21m in EMV through 9.6m social media engagements.Luxury brands also made their mark, with Louis Vuitton and Dior achieving EMVs of 63.4m dollars and 61.5m dollars respectively. Their strategies encompassed both direct ambassador posts and secondary influence through press and celebrity discussions. Louis Vuitton’s innovative showcase of the Olympic torch in its signature trunk design exemplified this approach.

Green Up Texas Rangers Shirt, hoodie, sweater, longsleeve and ladies t-shirt

Green Up Texas Rangers Shirt Men's T-shirt — Men’s T-shirt

Green Up Texas Rangers Shirt Women's T-shirt — Women’s T-shirt

Green Up Texas Rangers Shirt Long Sleeved — Long Sleeved

Green Up Texas Rangers Shirt Unisex Sweatshirt — Unisex Sweatshirt

Green Up Texas Rangers Shirt Unisex Hoodie — Unisex Hoodie

Adidas Green Up Texas Rangers Shirt . while trailing the leaders with 29.9m dollars in EMV, demonstrated the efficacy of focused ambassador collaborations. The German sportswear company derived 61 percent of its total media value from first-degree influence – direct posts from ambassadors’ social media accounts. Key partnerships included Pharrell Williams, who wore Adidas while lighting the Olympic torch, and athletes Rebeca Andrade and Tom Daley.Other notable performers included Ralph Lauren, which saw a 30 percent increase in mentions and a 15 percent rise in EMV as Team USA’s primary fashion partner. Samsung leveraged the global appeal of K-pop, collaborating with South Korean boyband TXT on an Olympic anthem, resulting in 42.3m dollars in EMV.Jenny Tsai, CEO and Founder of WeArisma, commented: “The buying journey has become more multi-faceted and driven by inspiration, exploration, community, and loyalty. The Olympics is a key event for brands to be part of the culture and embrace communities and the ambassadors that have influence.”While Nike dominated the EMV rankings, some analysts suggest Adidas may be the true victor. The company’s strategic focus on Olympic ambassadors and cultural moments has yielded significant gains in engagement, potentially offering a blueprint for maximising impact in global events.

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Any order that contains this item will ship in the estimated time above.

All products are made-to-order and proudly printed with the best screen printing or print to garment processes available. Our high construction quality with great attention to detail ensures it won’t ever fade, crack, or peel!

T-shirt Unisex

5.3-ounce, 99/1 cotton/poly (Ash) & 90/10 cotton/poly (Sport Grey).
Heavyweight classic unisex tee.
Taped neck and shoulders; Tearaway label.

Ladies V-neck T-Shirt

5.3 oz, cotton preshrunk jersey knit, Sport Grey 90% cotton/10% polyester.
1/2 inch mitered v-neck collar.
Taped neck and shoulders with cap sleeves.

Crewneck Sweatshirt

8 oz; 50% cotton/50% polyester.
Air jet yarn for a softer feel and no pilling.
1×1 athletic rib cuffs and waistband with spandex; Double-needle stitching.

Hoodie

8 oz 50/50 cotton/poly.
Air jet yarn creates a smooth, low-pill surface.
Double needle stitching; Pouch pocket; Unisex sizing.

Long Sleeve

Ash is 95% cotton, 5% poly; Sport Grey is 90% cotton, 10% poly; Dark Heather is 50% cotton, 50% polyester.
Double-needle neck, sleeves and hem; Unisex sizing; consult size chart for details.

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