Game Pass is helping Guardians of the Galaxy find fans says dev

When Marvel’s Guardians of the Galaxy came out last fall, it wasn’t selling all that well. Square Enix president Yosuke Matsuda wasn’t happy with sales, though the development team claims that misfortune is turning around.

During an interview with Eurogamer, Guardians of the Galaxy senior creative director Jean-Francois Dugas spoke on the less-than-stellar sales.

“I have no regrets. We did everything we could, but that’s the reality of the market. And let’s not forget it’s a new IP,” Dugas explains. “Even though we say all ‘Guardians [of the Galaxy] are known,’ it’s still a new IP [in the video game market]. It could be a lot of people don’t even know that the game is out yet, or they’re not sure exactly what it is.”

Guardians of the Galaxy was well-received by critics and fans alike, and it seems the positive buzz is slowly but surely resulting in success, especially with the help of Xbox Game Pass.

“What I love right now is that people, especially with Games Pass, are playing it, and they’re sharing the experience,” Dugas said. “We make games to touch people, we make games to hit an audience. And it’s great that it’s finding its audience, and it’s great that it keeps going forward.”

It’s rare for single-player games to make any comeback after bombing at launch, though Guardians of the Galaxy’s success on Game Pass might be a sign that things are changing.